Countdown 2020: How to prepare your company for the new decade by Jens-Uwe Meyer

ISPIM member Jens-Uwe Meyer is an expert in Digital Disruption. Check out ISPIM's Digital Disruption & Transformation Special Interest Group.

Just think back to 2010. What was it like back then? The smartphone was on its way to the mass market, the 4G mobile phone standard was only available in test labs and e-commerce was not taken seriously by many established retailers.

At that time, futurologist warned: "Attention! You have to face digitization!" Companies reacted and did what they always do. They formed departments. The Chief Digital Officer was born. Often they were the same responsible persons, who dealt before with the topic business innovation (link to ) and innovation management (tink to