Reinventing web search for sustainability or how Ecosia fights climate change with tree planting

In this session with Christian Kroll, the founder and CEO of Ecosia, talks about the world’s largest not-for-profit search engine, about how the pursuit of sustainability values can spur innovation and help to create a positive business impact. We will find out what makes a search engine that plants trees stand out from its competitors and what other companies may learn from that. We will also discuss the potentials of repurposing the rationale behind Ecosia’s business model in order to fight climate change in other industries.