The SIG explores the constitutive functions of values, understood as notions of the desirable, and culture in innovation management.

This SIG explores the constitutive functions of values – understood as notions of the desirable – and culture in innovation management, using sustainable innovation as prime example. Sustainable innovation is about integrative solutions to ecological, social, and economic challenges and is thus directly related to values and culture. We take a holistic view ‘behind the scenes’ of, for example, technology-driven, customer-centred, or business model innovation. Values-based and sustainable innovation builds on insights from various disciplines such as psychology, sociology, business anthropology, or studies on organisational culture. However, the specific functions of values and culture in innovation processes and how they influence these processes are issues that are difficult to grasp. Trade-offs between the impacts of innovation, for instance social and ecological impacts, need to be considered. Moreover, we are missing advanced methods to investigate the potential of values and culture as sources, levers, and orientation marks for sustainable innovation.

Key topics of the SIG:

  1. Phenomenology: How do values and culture impact and direct innovation and its management? Which implicit and explicit roles do they take within sustainability-oriented innovation processes? How are different stakeholders’ values (e.g. customer, top management, innovation team staff, further stakeholders) recognized and integrated into innovation processes to allow for ecologically, socially, and economically sustainable outcomes?

  2. Tools and methods: How can values-based gamification facilitate cultural development and the creation of new products, services, business models, or networks contributing to sustainable development? How to reframe existing methodologies and methods to leverage the potential of values for innovation? Which dedicated research methods (e.g. from ethnography) and facilitation methods (e.g. from scenario management) can be applied?

  3. Impact: How to estimate, manage and measure the (ecological, social, and economic) impact of innovation and how to relate this impact to values and culture? How to align values and sustainable-development goals?


Get Involved

Through this SIG we would like to bring more attention to the values-based and culture-based view on innovation management and create much more momentum for this new way of seeing and facilitating innovation, particularly sustainable innovation.

We are addressing researchers and advanced students with an interest in values, culture, and sustainable innovation. Additionally, we are addressing innovation managers and practitioners (e.g. consultants) looking for new ways to drive innovation, sustainability-led innovation and cultural change. In short, we address everyone wanting to innovate by what he or she cares about.

If you like to share your ideas, cases, or methods, or if you have any questions about the Special Interest Group please send an email to sig(at)valuesbasedinnovation.com.


Join our LinkedIN group:



    • IJIM Special Issue on “Managing Values for Innovation” - full paper submission between 1st July and 31st October 2020




    HMKW Berlin & UXBerlin


    ESCP Berlin

Associated co-leaders:

  • Sune Gudiksen (Design School Kolding, Denmark, focus on gamification and games for values-based innovation and culture)

  • Roman Meier-Andrae (TUEV NORD Mobility, Germany, focus on customer values and ethnographic insights to drive innovation)

  • Jakub Kruszelnicki (Creative Labs, Krakov / Poland, focus on values-based intrapreneurship).


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