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The purpose of the SIG is to better understand the functions and impact of values and culture on innovation and its management and to develop suitable research and facilitation methods to establish values and culture as sources, levers, and orientation marks for innovation.


The SIG explores the constitutive functions of values, understood as notions of the desirable, and culture in innovation management. We take a holistic view ‘behind the scenes’ of, for example, technology-driven, customer-centred, or business model innovation. Understanding values and culture as sources, levers, and orientation marks for innovation enriches well-established innovation management approaches through insights from disciplines such as psychology, sociology, or business anthropology. Values shared among different stakeholders and organisational culture play a decisive role for innovation management in general and sustainability-oriented innovation (as its prime example) in particular. However, their specific functions in innovation processes and their impact on the results of these processes are difficult to grasp. Trade-offs between different for instance social versus ecological consequences of decisions with an innovation process need to be considered. Moreover, we are missing advanced methods to investigate organisational values and culture and to enhance the potentials of values and culture to drive and guide innovation.

Preliminary challenges and research questions for the SIG:

  1. Phenomenology: How do values (i.e. notions of the desirable) impact and direct innovation and its management? Which implicit and explicit roles do they take within innovation processes? How are different stakeholders’ values (e.g. customer, top management, innovation team staff, external stakeholders from local communities to future generations) recognized and integrated into the process

  2. Tools and methods: How can values-based gamification facilitate cultural development and the creation of new products, services, business models, or networks? How to reframe existing methodologies and methods to leverage the potential of values for innovation? Which dedicated research methods (e.g. from ethnography) and facilitation methods (e.g. from scenario management) can be applied?

  3. Impact: How to estimate, manage and measure (economic and values-related) impact? How to align values and sustainable-development goals?


Through this SIG we would like to bring more attention to the values-based and culture-based view on innovation management and create much more momentum for this new way of seeing and facilitating innovation.

We are addressing researchers and advanced students with an interest in values and culture and sustainability-oriented innovation. Additionally, we are addressing innovation managers and practitioners (e.g. consultants) looking for new ways to drive innovation, sustainability-led innovation and cultural change. In short, we address everyone wanting to innovate by what he or she cares about.

If you like to share your ideas, cases or methods, or if you have any questions about the Special Interest Group please send an email to sig(at)





HMKW Berlin & UXBerlin

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ESCP Berlin

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Associated co-leaders:

  • Sune Gudiksen (Design School Kolding, Denmark, focus on gamification and games for values-based innovation and culture)

  • Roman Meier-Andrae (TUEV NORD Mobility, Germany, focus on customer values and ethnographic insights to drive innovation)

  • Jakub Kruszelnicki (Creative Labs, Krakov / Poland, focus on values-based intrapreneurship).