‘Innovation heroes’ - Book review
- Iain Bitran
- Aug 18, 2018
- 1 min read
Updated: Oct 10, 2018
Book review of ‘Innovation heroes; Understanding customers as a valuable innovation resource’, by Fiona Schweizer and Joe Tidd, World Scientific Publishing, London, 2018. ISBN 978-1-78634-536-3. This review by John Bessant was published on http://johnbessant.org.
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