The Webinar introduces the basic concepts, exemplary methods and practical applications of values-based innovation management. We show why innovation cannot be sufficiently understood and appropriately managed without addressing different stakeholder values. We explain the heuristic, directive and integrative function of values, and demonstrate their potential to drive innovation in different management levels.
Values-Based Innovation Management by Henning Breuer & Florian Lüdeke-Freund
Updated: Oct 11, 2019